Syft
Start Knowing
To examine (something) thoroughly so as to isolate that which is the most important or useful.
Who We Are
We are an insights company that is here to help you gain the insight needed to make the right decisions.
Working With Us
Beyond our experience with 50+ brands across a variety of markets, when you engage with us you are working with a team that:
- Has significant experience on the client and agency side
- Offers a unique combination of creative and strategic thinking
- Takes your brand as seriously as you do
- Is realistic
- Loves what we do and has fun doing it
We can also help you understand your challenge, identify opportunities and apply what you learn.
Comprehensive Problem-Solving
Through workshops, brainstorming, ideation sessions or strategic reviews, we can help your team get at the heart of your challenge.
- Problem Diagnosis
- Insight Gap Identification
- Brand Strategy Challenge
- Strategy/Tactic Ideation
Primary Market Research
We can custom-design primary market research solutions to address your unique insight needs.
- Exploratory
- Perceptions and Behaviours
- Buying Process
- Customer Journey
- Brand Development
- Positioning
- Messaging
- Concept Development and Testing
Helping you better understand how decisions are made.
A typical decision-making process is rooted in experience, intuition and existing beliefs — often operating automatically with little or no effort. Understanding this process (and tapping into it) can give us a more realistic projection of when and why one brand is chosen over another. Mind Shyft provides greater clarity around the decision-making process and delivers actionable insights that will inform how you can better market your brand.
We've put together a brief overview to demonstrate how Mind Shyft can get your brand prescribed by more physicians.